The essential oil industry is one of the fastest-growing in the world today. If you are starting out your own essential oil business (know more), you need to know about essential oil packaging.
Oil storage packaging is essential to how long the oil will stay healthy in the bottles and their viability. What should you do to get the best gift oil package? We will be discussing this and lots more in this post.
Choosing the color and style of your bottle
The demand for essential oils today is far more than we have ever seen in human existence. As a result of this demand, there are so many different products on the market. This saturation is a major reason why you need to come up with unique essential oil packaging.
What exactly stands your product out from the rest on the market? Your oil storage packaging is the answer. Essential oils are mostly stored in bottles therefore, the color and style of your bottle are very important. You need to take a lot into consideration before choosing these factors.
Before you come up with your gift oil package, it is imperative that you consider other products on the market. This will give you an idea of how large your bottle should be and the best styles available. With this information, you are able to decide on how you can make your bottles stand out.
Generally, one of the major influences on consumer choice is vision. This means that the style and color of your essential bottle will determine its acceptability in the market. We advise that you make use of attractive colors as well as uniquely shaped labels and bottles.
As you must have noticed, the bottles used in packaging essential oils are usually colored. The colored glass used is not for aesthetic purposes. The colors function as natural protection from the ultraviolet rays of the sun. This is why you see many producers of essential oils using amber-colored bottles.
Some producers make use of clear bottles to show off the unique color of their oils. While this is a great strategy for customer attraction, it is not practical as it could damage the bottle’s contents.
Another strategy that is general to the essential oil industry is the small sizes of the bottles. The regular sizes for essential oil packaging bottles are between 5ml and 10ml. This is mostly because of the way the oils are dispensed, using pipette caps and droppers.
These dispensing mechanisms used in oil storage packaging usually come with measurements. As a result, it becomes easier to use these oils for recipes and healing purposes. Hence, as you create your own gift oil package, you should put this into consideration.
The durability of the bottle
It is a clear fact that bottles are created differently and as such, they have different qualities. Whether you want to make use of plastic or glass bottles for your packaging, it is imperative that you research. This research will lead you to discover how qualitative the bottles are.
The general option for most essential oil producers is glass. This is because plastic has the ability to compromise the oil quality. Beyond this, if the plastic bottle is of inferior quality, it may cause the oil to leak out. This is noticed more with concentrated essential oils as they tend to eat through the containers.
If you have to use plastic bottles, use them for diluted oils. Examples of diluted oils include those used in creams and lotions. Another consideration when choosing bottles is protecting the contents from elements of weather. These elements include sunlight, air, heat, and moisture.
It is expedient to consider these factors as they will determine the quality of the product. They also affect the shelf life of the products and their integrity. To this end, you should consider how different bottles react to weather elements before making your choice.
Shipping is another important factor when considering how durable a bottle is. The method of shipping will determine to a large extent the type of bottles used. The distance over which the products will be shipped also contribute to this decision.
If your bottles are of low quality, they may not be able to withstand the pressure exerted by shipping conditions. This means that the bottles will likely break before they reach their destination. Breaking compromises the quality and quantity of the oils in the bottles.
For this reason, when considering essential oil packaging, invest in the best gift oil package. This will protect the contents of the bottles and ensure consumer satisfaction. The advice is that before you spend huge amounts on bulk oil storage packaging, you should test the waters first. In essence, consider the shape, size, and color of your bottles first then you can order large quantities.
Essential oils branding tips
Branding is a key aspect of selling products in today’s market. A lot of effort is put into building brands. None of the big brands that exist today got there by happenstance, it is always a result of investment.
You might be small at the moment but investing in the right branding techniques will help your business grow. After choosing your bottles and the other packaging materials, you need to consider your brand labels. There are certain pieces of information that should be present on your product labels.
Some of these include:
- Plant source from which the oil was gotten.
- Extraction process.
- Expiration date.
- Storage instructions.
Essentials oils are generally flammable and as a precaution, this should be added to the labels. This ensures that the consumer is protected from harm during use. Explain on your labels where these oils should and should not be used.
You should also advise your customers to keep their bottles away from direct sunlight as it affects the oil’s quality. Design your gift oil package labels with a signature to encourage brand recognition.
Essential oil packaging is not a big deal if you know what to do. The best way to grow your essential oil business is to invest in the best oil storage packaging. If you have any demand for custom Essential oil packaging, welcome to inquire us at Zigpac.